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Music students are often an overlooked group when it comes to campus resources and support. Success in the music industry requires not only talent and effort but also a strong network of connections. To address this, I developed Aggie Buskers, a concept organization designed to provide UC Davis music students with opportunities to practice performing and to build valuable connections.
Problem
Music students at UC Davis face challenges in breaking into the music industry due to lack of connections with industry professionals.
Solution
I created an organization known as Aggie Buskers that acts as a bridge for UC Davis music students to show off their skills, forge industry connections, and raise funds for the music department. by offering performances at Davis, CA's local coffee houses.
For this project, my target audience were UC Davis music students who range from 18 - 23 years old. Before diving into the design process, I wanted to pinpoint my target audience's needs and pain points. Using online databases, I analyzed the sociodemographic and geographic data of all music students, as well as their behaviors and barriers.
To visualize my findings, I created a user persona for my primary audience.
USER PERSONA
Key Takeaways 📝
Most (75%) of music majors in the workforce only pursue a Bachelor’s degree.
Most music majors do not have an occupation in the music industry.
Music students require music software programs, laptops, and other forms of technology for their education which may not be affordable for low-income students.
It is important for music majors to have strong networking connections and relationships in professional spaces
After conducting user research, I mapped out user flows by creating lo-fi wireframes to establish a solid foundation.
Still Screens
Through my work on Aggie Buskers, I created designs for different wireframe sizes, which allowed me to explore responsive design. Looking at the bigger picture, I would love to have the opportunity to expand this organization to establish chapters at universities nationwide.
Taking advantage of the recent popularity of streaming platforms, I believe livestreaming performances would be a great idea. This would allow audiences to tune in through live online broadcasts, significantly broadening the reach while enabling music departments to receive online donations.
